Over twenty years as an Art Director / Designer creating expressive and powerful motion graphics in television, film, and digital at the highest levels for a global audience. Specializing in creative problem-solving and storytelling for brand campaigns, show packages, and network identities. Skilled at communicating an idea with visual precision and shepherding projects from concept to delivery. Multi-disciplinary background in graphic design, animation, photography, illustration, and creative writing. Integrity, collaboration, and economy are deeply embedded values; values that never change no matter the scale of the project.
Today at Apple: Shoot and Edit Dramatic Summer Light on iPhone; Web series on how to create on iPhone, iPad, and more with techniques from global artists and Apple Creatives. Lead a collaboration with the company’s writers to develop episode concept, design, and structure that empowers users to create dramatic summertime photos. Lead Apple’s motion team to create graphics that clearly communicates photographic techniques as well as demystifies iPhone’s deeper functions. Worked closely with director, editor, cinematographer, and composer to bring vision to life.
Today at Apple: Direct, Shoot and Edit Powerful Portraits; Brought in by Apple’s media agency to design and the iPhone episode for TAA series. Designed style frames and story boards. Worked with Apple’s art directors and designers to construct a signature motion language and look for the episode that makes powerful portrait photography accessible to everyone.
Developed, designed, and animated several projects for the company’s XD Emerging Creative team.
Select Projects:
Began as a freelance sr. designer/animator for Fox Sports Promos Group. Conceptualized and executed commercials for the network’s largest sports events and shows, defined look for Fox Sports regional branding. Transitioned to the larger Graphics Department and art directed and developed in-game graphics and network packages.
Select Projects:
Worked with several acclaimed studios and transitioned from designer/animator to a more expansive role of art director and collaborator. Broadened responsibilities spanned the whole creative process including: working with creative directors to conceptualize and develop pitches, communicating with clients, agencies, producers, guiding and setting clear goals that enabled junior designers to execute client needs successfully. Studios Included:
Concurrent with freelancing, taught the school’s Motion Design class. Syllabus included a progression of projects exploring the history of graphic animation, animation theory, case studies, and creative problem-solving.
Identifying and solving design problems with the (above) design studios. Strong focus on skill; executing the vision of art directors with rigor and speed. Contributed to pitches by creating style frames, storyboards, logo treatments, and animation tests.
Select Projects
MIRADA
BL:ND
RUBEN FLEISCHER
Assisted senior designers and animators providing assets for production. This included: previz, rotoscoping, digitizing, cataloging, creating project file templates; after-which was given further responsibilities such as designing and animating on-air elements for final delivery.
