Apple Creative Projects
Shoot & Edit Dramatic Summer Light on iPhone

Collaboration with Today at Apple’s Creative Projects series. This episode teaches how to capture and edit dramatic shadows, golden-hour portraits, and electric night scenes on iPhone with set photographer Eddy Chen.
Chasing the Light

Each time of day brings its own unique characteristic of light. One of the goals was to create a unique visual language for late afternoon, golden hour, and night.

Visual and Thematic Development

Our aim is for viewers to use the iPhone as a creative tool to shoot in three unique lighting environments. We came up with three prompts: shoot long architectural shadows, shoot a golden hour portrait, and shoot an electric night scene. We felt Mexico City with its mix of striking architecture and lush parks and vibrant night life to be a great setting to communicate these ideas.

Social Media Trailer
Watch the entire episode here.
 
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